How Swag Enhanced HashiCorp’s Marketing Kick Off
The goal was to create a meaningful environment for the Marketing Division to connect, align on plans for the upcoming fiscal year, and have fun.
THE CHALLENGE: FROM CONCEPT TO CONNECTION
HashiCorp’s Marketing Kick Off (MKO) is an annual offsite event bringing together 170+ marketing professionals from around the world. The goal was to create a meaningful environment for the Marketing Division to connect, align on plans for the upcoming fiscal year, and have fun. A key part of the event was providing high-quality, functional swag that tied into the "Summer Camp" theme while ensuring all attendees—both in-person and remote—felt included.
THE PROCESS
CreativeMC curated and sourced premium swag items that aligned with the event’s theme and quality expectations. This included high-quality Marine Layer sweaters, locally sourced lip balm, and bandanas selected by HashiCorp’s design and events team. The CreativeMC team managed the entire process, ensuring timely delivery and smooth fulfillment, even accommodating last-minute adjustments.
THE RESULTS
All 170 attendees received their swag on time and in the correct sizes. The event received an impressive positive feedback with particularly the sweatshirts and lip balm being a crowd-favorite. The success of the swag was evident in its continued use—employees were spotted wearing the embroidered sweaters in meetings and on Zoom calls for weeks after the event.
“The CreativeMC team was incredibly responsive and adaptable to last-minute requests. They proactively kept us informed about any constraints and took a huge load off our team by handling the research and sourcing. Everything arrived on time and exactly as expected.”
Charles Townsend, Sr Events & Experiences Manager at HashiCorp
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